Thursday, February 08, 2007
Cross Cultural Communications
This essay on CROSS-CULTURAL/INTERNATIONAL COMMUNICATION suggests that...
" Business is not conducted in an identical fashion from culture to culture. Consequently, business relations are enhanced when managerial, sales, and technical personnel are trained to be aware of areas likely to create communication difficulties and conflict across cultures."
The article goes on to discuss ethnocentrism and the various factors that affect cross cultural business communication.
