Friday, January 30, 2009
Appealing to Different Values
I do not know if this is a phenomenon that exist on the internet, and in internet marketing environments. Looking through the Sales Copies for many internet marketing offers mainly targeted at US and European audiences, what comes across strongly as appeals are:
1. Laze on the beach, drink in hand and a beautiful girl by your side while your business income cascading in like a waterfall, AutoPilot.
2. This person is tricky, foxy, a maverick, join him and make quick money.
3. Here are some Cheats...use them get rich.
These values have certainly attracted a fairly large group of young Asian Internet Marketing aspirants, but I do bot think they have a universal appeal in Asia, where work ethic, and diligence is still strongly admired qualities.
Up to now, successful consultants and coaches in internet marketing are those who dress professionally and display strong sense of honesty, diligence and discipline.
I tested these values amongst my SMB customers, many in mechanistic engineering, hardware and manufacturing and they totally reject them as being foolish values. Even the Banks thinks of these as "fool's gold"
Whether these Asia values will ultimately be eroded remains to be seen.
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1. Laze on the beach, drink in hand and a beautiful girl by your side while your business income cascading in like a waterfall, AutoPilot.
2. This person is tricky, foxy, a maverick, join him and make quick money.
3. Here are some Cheats...use them get rich.
These values have certainly attracted a fairly large group of young Asian Internet Marketing aspirants, but I do bot think they have a universal appeal in Asia, where work ethic, and diligence is still strongly admired qualities.
Up to now, successful consultants and coaches in internet marketing are those who dress professionally and display strong sense of honesty, diligence and discipline.
I tested these values amongst my SMB customers, many in mechanistic engineering, hardware and manufacturing and they totally reject them as being foolish values. Even the Banks thinks of these as "fool's gold"
Whether these Asia values will ultimately be eroded remains to be seen.
Labels: customer value systems, effective sales techniques, sales appeals
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