Friday, January 19, 2007
Song and Dance
"Song and dance" as the American like to call it seems like a universal sales practice. I have seen it in quite a few countries.... the entertainment is different but principles are the same:
Added to these are the wide array of in and outdoor product demos, magic knives, cleaning cloth, super vacuums, beauty spas..... and what about all those short skirted ladies out there promoting mobile phones and even serious financial service products.
Such events outdoor were in the past not permitted by law in Singapore. Lewd displays and those that provoke public complaints would still be swiftly terminated. Outdoor events tend to be more aculturized... often using local dialects, referring to common habits of local people, their problems, TV shows, etc.
There is certainly much we can learn from these street events.... how to incorporate the entertainment value and involvement into our everyday selling process.
- make noise attract attention
- gather crowd, as crowd gather crowd
- entertain, build relations while entertaining
- promote product in entertaining manner
- Make offer, persuade people to buy
- Break natural inertia by planting supporters, dummy buyers amongst the crowd.
Added to these are the wide array of in and outdoor product demos, magic knives, cleaning cloth, super vacuums, beauty spas..... and what about all those short skirted ladies out there promoting mobile phones and even serious financial service products.
Such events outdoor were in the past not permitted by law in Singapore. Lewd displays and those that provoke public complaints would still be swiftly terminated. Outdoor events tend to be more aculturized... often using local dialects, referring to common habits of local people, their problems, TV shows, etc.
There is certainly much we can learn from these street events.... how to incorporate the entertainment value and involvement into our everyday selling process.
Labels: Sales
